Digital Marketing Manager, Personnel Safety Representative
May 2010 – November 2014, based in Helsinki, Finland
Digital Lead and core team member on international projects. Responsible of strategic campaign planning and concept design, online marketing and advertising investments. Vendor management and collaboration with national/regional Greenpeace offices’ digital professionals.
International Digital Lead on the following projects:
– Global number #1 priority projects “Act for Arctic: IceRide” and The Arctic ship tour & “Free The Arctic 30”, with 30 activists imprisoned in Russia 2013 after protesting against oil drilling on Gazprom’s platform.
– Dance4ice – Pole dance for the North Pole 2012
– NesteSpoil.com spoof-site of Neste Oil’s annual report, which won a World Intellectual Property Organization court case in 2012
Hands-on Digital Marketing Manager in Finland
Leading digital development, communication and dialogue on online channels, designing integrated campaign plans, training and managing interns. Projects:
– The Memorial Stone of Selfishness (Itsekkyyden muistomerkki), won gold in Vuoden Huiput 2011
– Mobile election machine (Ympäristövaalikone), the 1st mobile election app in Finland 2011
– Radiating Christmas (Säteilevää joulua) 2010
Action Network, CMS, Episerver, Facebook and Facebook Ads, Falcon Social, Foursquare, Google Adwords, Google Analytics, HTML, Illustrator, Instagram, MailChimp, Pinterest, Photoshop, Silverpop, Tintup, Twitter
Veera is a very creative and dedicated colleague of mine. Throughout 2013 we worked closely together developing the communication around the ship tour of the Greenpeace ship Arctic Sunrise and the confrontation of oil drilling in the Russian Arctic.
When the Russian authorities responded to a peaceful protest by jailing 28 international activists and two freelance photographers and seizing the Arctic Sunrise, they created an international incident. Despite being in the middle of a diplomatic storm and having 30 people deprived of their freedom, Veera kept a cool head with a clear focus on the objectives helping secure the eventual release and promoting the campaign to save the Arctic.
Veera has my best recommendations.Sune Scheller
Veera has carried out her duties with excellent results and to our fullest satisfaction. She has received remarkable external recognition of her work as well. The anti nuclear campaign won a marketing industry Grand One award of the best innovative media in Finland 2010. Her design, Neste Oil’s spoof annual report, lead into a victory in the World Intellectual Property Organisation case between Greenpeace and Neste Oil, paving us the way to rightfully parody oil companies online.Sini Harkki
Veera has the innate ability to understand complex subjects and can simplify the messaging for potential supporters to understand. She is always one of the frontrunner to test new social media network sites and see how they can be used in campaigns. Veera is very organized and can outline detail tasks that needs to be done in a project. Her follow-up skills can be commended and this is very crucial when you need a person who is working in virtual teams.Shirley Johansson
Working with Veera is the easiest thing you can ever imagine. She is always on top of everything and you will never see her missing a deadline. She is quick, precise and efficient. She is innovative, creative and very well knowledgeable when it comes to design new digital strategies.
We work together every day as part of the same global team who is managing Greenpeace’s top priority campaign to Save the Arctic. I truly enjoy working with her as she is also an amazing team person. Whoever takes her in Switzerland will be really lucky!Cristiana de Lia