Greetings from eCampaigning Forum Europe‘s annual event, happening in Austria 4th-11th of November. I held a keynote on digital crisis communications, presenting a case study of Greenpeace’s #FreeTheArctic30 campaign, having been the global digital lead of the ship tour that resulted into a campaign of freeing the activists and protecting the right for peaceful protest.
Teaser: Greenpeace’s peaceful protest against oil drilling in the Arctic sea lead to the imprisonment of the ship crew of 30 people, falsely accused of piracy. How was the crisis turned into the most engaging campaign in Greenpeace’s history so far? Hear it from the global Digital Lead of the ship tour.
What did the audience think about the presentation? Check tweets tagged #EFC2014 for live comments of the ongoing event.
— more onion (@more_onion) November 5, 2014