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Watch out for WWF’s #PolarBearWatch

My first digital marketing campaign designed for WWF International is out there to grab your attention. In a week it received 56 million impressions. I’m not a fan of incomprehensible big numbers such as impressions, but I like millions. The campaign is...

Fundraising on Facebook newsfeed works

Facebook fundraising directly from the feed actually worked without technical failures! With this smart tech, there’s a chance to fund the fight against Ebola – from the comfort of my Facebook feed, without having to subscribe to fundraising spam emails,...