— Greenpeace Suomi (@GreenpeaceSuomi) December 9, 2013
Meet you in Austria? EFC, the eCampaigning Forum, is having its annual gettogether in Austria this November. I’ll be on stage there as the second keynote speaker. I am very flattered, since I thought there could only be one. And indeed, the first keynote is about different approaches to creating effective online advocacy campaigns, taught by Louis Spitzer, the former Global Digital Lead of a poverty-alleviation organization ONE. Here’s the teaser of my topic:
DIGITAL CRISIS COMMUNICATION
Greenpeace’s peaceful protest against oil drilling in the Arctic sea lead to the imprisonment of the ship crew of 30 people, falsely accused of piracy. How was the crisis turned into the most engaging campaign in Greenpeace’s history so far? Hear it from the global Digital Lead of the ship tour.
To prepare for it, I’ll have to parse my memory this week by talking to some colleagues who worked on the #Arctic30 crisis response team with me. I recall having not slept enough in weeks, since it felt so exhilarating and important to use every possible moment to get our crew out of jail. Amongst them were a friend of mine, my digital equivalent onboard, and my dear boss.
Here’s one photo for memory aid: Greenpeace’s global leader Kumi Naidoo is speaking at the Finnish office. I’m the fair-haired lady at the top of the image.
I hope to meet you in Austria on 5th-6th of November. It’s not too late to join it, check http://europe.ecampaigningforum.com/